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Showing posts from February, 2020

15A – Figuring Out Buyer Behavior No. 2

Segment : Demographics; Age (younger generations) Product : BlueTooth device that allows three or more devices to be connected. Interview one; female, age 20 : The consumer is a full-time student who works part-time at a local restaurant. Price does matter, along with quality. Quality is sometimes bought with higher prices. So, she expresses that quality and branding must be excellent and relevant for her to spend money on an expensive item. Style does matter when it comes to a product, she would like it to fit comfortably in her ears while still being stylish. There is more than one factor that plays into these customer segments; looks and relevance. She expresses she would be more likely to purchase online while using a card. No B2B purchase. What matters most to this consumer after purchase is if it is of good quality. She determines if it was a good product based on how much she uses it. If it was a bad purchase, it would have low quality, breaking easily, or never uses it. Intervi...

14A – Halfway Reflection

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Tenaciousness is a competency . The behaviors that I have used to keep up with the requirements of this course are to always work ahead. Staying organized is definitely a key component to being successful in this course. Also being creative. Think outside the box on issues and finding a way to solve them, with long-term and short term solutions. Tenaciousness is also about attitude. A moment in this class when I felt like giving up was when I would struggle to come up with a solution to the problem, I am trying to solve for consumers. What pulled me through was the idea that no idea is stupid. You just grow and develop it over time until it becomes the ultimate final product. I do that I have developed a tenacious attitude during the past two months from this course. The experience that contributes to the growth of my tenacious attitude would be my ability to take hold of my assignments and organize them to which I could work ahead. Three tips. fostering the skills that support tenaci...

13A – Reading Reflection No. 1

Coco Chanel , Lisa Chaney 1. What surprised me most while reading this book was that Mrs. Chanel's designs became a muse to the century's most well-known artists, such as Picasso, Dalí, and Stravinsky. The thing about Gabrielle Chanel that I most admired was that she was the twentieth century's most influential designer. As a woman, especially back in the day, we did not have it easy. So to see what her brand has become today is impressive. The thing I least admired was about this entrepreneur is that after the economic depression in the 1930s, she closed up shop and didn't return till the age of 70. Gabrielle Chanel encountered adversity as Chaney's book reveals controversial truths about Chanel's drug habits, her lesbian affairs, and her German lover during World War II. Including such failures throughout the fashion world critics. And the negative impact the worldwide economic depression's influence on her company. 2. The competencies I noticed that...

10A – Elevator Pitch No. 1

https://youtu.be/ucQPi-vRWHI

12A – Figuring Out Buyer Behavior No. 1

Segment : Demographics; Age (younger generations) Product : Spoon with a hook at the end, so it does not fall in Ramen noodle. Person one : When ? This person has this need when they are in there apartment after a busy day and didn’t have time to make dinner, so they made a quick bowl of ramen noodles for dinner. How ? She has this need every time her spoon falls into her bowl of Ramen. Where ? She has this need middle to end of wee; late at night when she is working on homework or studying. There is currently nothing that they do to solve this problem. They have to stick their fingers in the hot Ramen or soup. They do not search on google for this problem or ask family/friends about it. Person two : When ? This person has this need every Tuesday, Friday, Saturday, and Sunday. How ? The days he has needed is when he does not have class. He gets lunch every Monday, Wednesday, and Thursday on campus. On the days he doesn’t have class, he is alone in his apartment for lunch, where he make...

11A – Idea Napkin No. 1

Business idea : BlueTooth device that allows three or more devices to be connected. 1. I am a college student majoring in communications. I am a good talker and have a way to convince people. I aspire to create a device or service that makes life easier for my consumers. If I were to start a business, I would be the CEO and take control and make final decisions on all outlooks. It's like the saying, "no one can do it better than you." 2. My product is a Bluetooth device that connects to multiple devices at once, allowing them to transmit sound to each other through one headset. The merchandise would be produced to look like AirPods (including many different designs to fit people's ears).           Imagen this : you have connected your wireless headphones to your computer and phone. You are listening to music on your phone while you are doing work on the computer. You click a video to play through that other device, and right away, it is playing through your ...

9A – Testing the Hypothesis, Part 2

Person one : As a small business owner, he did not find that software like this would be useful to him. Although, if his company were to grow and expand, he might be interested in investing in something like this. Person two : As a large business owner, he explained he would be interested in a product like this to better protect her companies private information. Person three : As a growing business owner, he was interested in a product like this but isn’t sure if he would have the funds or be about to find the funds for software like this. (based on that this product being expensive, as we are unsure). Person four : As she is not a business owner, she would like software like this on her home computers and cell phones to protect banking and personal information and passwords. (she is a member of the upper class; Doctor). Person five : He does not see the Need for this but could understanding getting software like this later in life to protect her personal financials and passwords. (yo...