Posts

Showing posts from March, 2020

25A – What’s Next?

Existing Market. Step 1: The next step in terms of products for my venture would be newer and updated models of my first Bluetooth wireless phone model. Step 2: After interviewing three customers, they said I should set goals for years to come, which will allow me to have something specific to work toward. What customers might want next is a more advanced technology, so just keep advancing and getting better with each product I produce. Step 3:   Although I would grow my venture right off the back, I must first create this technology. I am not very familiar with the technology part of things, so I would have to find a partner, and I am not sure how to how long it will even take to create it. Then we must test my market, etc.  So I term of a timeline, I am unsure it seems unreasonable for me to create one as they will be unrealistic. But if I were to come up with random numbers maybe spend five years building it, one year testing it, one year creating me a strategy to...

24A – Venture Concept No. 1

Opportunity: Who requires the need for blue tooth wireless headphones are highschool to college students; generation z and millennials (but limited to). The nature of the need is to obtain a pair of Bluetooth headphones that don’t cause you the trouble of having to disconnect and reconnect to every device. The forces and changes that are creating this opportunity are advancing technology people may not see this need until it is brought to their attention because at the moment, there is no real solution to it. The market is defined geographically and demographically would be people in the middle to upper class in which this product would be on the pricier side. Customers are currently satisfied with this need because they don’t have any other solution than to deal with it; I don’t believe they would be loyal if a better and more advanced product was put in front of them. This opportunity is huge and has the chance to lead the Bluetooth industry in this advanced technology. I would belie...

23A – Your Venture’s Unfair Advantage

Resources of my venture: 1. Funding a. How Valuable: Very important for a start-up b. How Rare: semi-rare; depends on who you know and your idea c. Inimitable (how hard it is to copy by others): Pretty easy to follow other businesses’ ideas in how they funded themselves. d. Non-substitutable (are there other resources that can provide the same benefits): just depends on where and how you get the funding. 2. Employees a. How Valuable: very valuable to get the business going b. How Rare: rare at the beginning of the start-up to have many employees; don’t have enough funding c. Inimitable (how hard it is to copy by others): hard to take people employees familiar with the industry; also can business other business practices. d. Non-substitutable (are there other resources that can provide the same benefits): employees help run the business smoother, more difficult by yourself. 3. Educational resource a. How Valuable: it is essential to know your industry b. How Rare: rare to find people th...

22A – Elevator Pitch No. 3

https://www.youtube.com/watch?v=8N_3H5EEMo0 Reflection : Thank you to everyone that gave me feedback on all my pitches, you have all helped me improve. The main point of feedback that helped me the most is shortening my pitch! Besides that everyone was very positive! What I changed based on feedback : Due to a misunderstanding in the directions, I made my pitch 90 seconds, which is quite long. After realizing it only had to 60 seconds, this made it much more manageable. I was able to cut out the unneeded information I was saying to just fill the time. Now, I believe my pitch is more clear, precise, and on topic.

21A – Reading Reflection No. 2

Bringing In A Second Opinion How to Fail at Almost Everything and Still Win Big , Scott Adams 1. The general theme of this book is to share a strategy to “invite failure in, embrace it, then pick its pocket.” There are many different lessons and themes throughout Adam’s book, but my biggest take away was to be selfish. First, you must look after yourself, second look after your economics, and lastly, look at everything else. If you don’t take the selfish approach, you become a bother on the others around you, so focus and fix yourself first. 2. The book connected with and enhanced my learning in ENT3003 showing me that it’s essential to work on yourself and your human capital. It’s okay if you fail at what you’re trying to succeed, but you must learn from it and take something away from it. 3. Exercise assignment: “Describe something that you worked hard for but failed at; explain what you took away, learned, or what came out of this experience.” 4. What I learned that differed from mo...

20A – Growing Your Social Capital

Expert in the industry: 1. Software creator. He started working at the bottom of the company and worked all the way to the top! Now he is the owner of this software company. 2. He would be my domain expert 3. This man is actually my boyfriend’s dad… LOL 4. The nature of exchange was just a casual talk about my idea in which he provided helpful tips. No expectation of return. 5. Including this person in your network will enhance my ability to reach my industry successfully. Expert on the market: 1. Lindsay Peattie; Senior Marketing Manager at Bluetooth SIG 2. Market expert 3. Linkedin! 4. Simple conversation online for advice. Also, connected on LinkedIn. 5. This person will enhance my ability to exploit my market with her knowledge and assistance. Expert in supplies: 1. Manager at my local BestBuy. 2. Supplier 3. Talked to them at my local BestBuy 4. I would have to go to the main corporation for bigger supplier operations. 5. Bestbuy would help me get my product on the market to cons...

19A – Idea Napkin No. 2

Business idea: BlueTooth device that allows three or more devices to be connected. 1. I am a college student majoring in communications. I am a good talker and have a way to convince people. I aspire to create a device or service that makes life easier for my consumers. If I were to start a business, I would be the CEO and take control and make final decisions on all outlooks. 2. My product is a Bluetooth device that connects to multiple devices at once, allowing them to transmit sound to each other through one headset. The merchandise would be produced to look like AirPods (including many different colors and designs to fit people's ears). 3. All my customers would have knowledge of technology in common; people who can understand the basics of Bluetooth and connecting it to your devices. Yes, this product would not be limited to the younger generations, but older consumers may find technology like this confusing and challenging. 4. Customers will pay money for this product becaus...

18A – Create a Customer Avatar

Image
Prototypical customer for Bluetooth Wireless phones: For this assignment, I went onto the avatar website and continued to click random find a diversity of younger-looking people. The demographic my product is based on the younger generations! My customers are younger people who understand technology! Since these headphones may tend to be on the pricer side, it may aim the demographic to be middle to the upper class. These consumers could be as young as middle or high schoolers. To college kids and young adults. I have a lot in common with my avatar, I as believe that I would be a consumer. I also think that I have a lot in common with my so-called consumer because I created this product/idea from my personal experience. Meaning this is a product I would use, making me a part of the demographic!

17A – Elevator Pitch No. 2

https://www.youtube.com/watch?v=6a2GNJl6K8Y ^^ youtube link to the pitch Reflection: What stood out to me that was important was focusing more on learning the pitch; to be able to site it exactly from my memory. What surprised me most about the feedback I got was how friendly everyone was! I thought it was beneficial for people to tell me my strengths and weaknesses of my pitches so that I could adjust accordingly. What I changed: I slightly changed my pitch's wording so that it rolled off my tongue easier. Along with adding more features to my product to make it seem more desirable!

16A –What’s Your Secret Sauce?

1.  a. I have the unique quality of human capital by being creative. Thinking outside of the box and coming up with creative ideas for projects and more. b. I have the unique quality of human capital by being a critical thinker. I am able to think critically about situations, coming up with the best outcomes. c. I have the unique quality of human capital by having a great education. With the well-round education, I currently have and will receive by the time I graduate will give me the upper hand in business. d. I have the unique quality of human capital by leadership. I am a leader in many ways; in my school, home, and job life. e. I have the unique quality of human capital by experience. I have gained much experience in the career path I want to take and intend to expand it. 2. INTERVIEWS YOUTUBE LINK: https://www.youtube.com/watch?v=qFagtpkJobY 3.  Reflection: I always knew I was good with time management, but hearing people mainly talk about that as my main trait...