12A – Figuring Out Buyer Behavior No. 1

Segment: Demographics; Age (younger generations)
Product: Spoon with a hook at the end, so it does not fall in Ramen noodle.

Person one: When? This person has this need when they are in there apartment after a busy day and didn’t have time to make dinner, so they made a quick bowl of ramen noodles for dinner. How? She has this need every time her spoon falls into her bowl of Ramen. Where? She has this need middle to end of wee; late at night when she is working on homework or studying. There is currently nothing that they do to solve this problem. They have to stick their fingers in the hot Ramen or soup. They do not search on google for this problem or ask family/friends about it.

Person two: When? This person has this need every Tuesday, Friday, Saturday, and Sunday. How? The days he has needed is when he does not have class. He gets lunch every Monday, Wednesday, and Thursday on campus. On the days he doesn’t have class, he is alone in his apartment for lunch, where he makes himself a bowl of Ramen. Where? He has this need when he is in his apartment around lunchtime. There is currently nothing that they do to solve this problem. They have to stick their fingers in the hot Ramen or soup. They do not search on google for this problem or ask family/friends about it.

Person three: When? This person has this need when she eats Ramen or soup for dinner at night. How? Every time she eats her soup/ramen her spoon is lost inside the bigger sized bowl. Where? Once a week in her dorm room. There is currently nothing that they do to solve this problem. They have to stick their fingers in the hot Ramen or soup. They do not search on google for this problem or ask family/friends about it.

In the interviews, I learned that many people are not aware of this need. It is when it is brought to their attention they are aware of it. The only solution they would have would buy smaller bowls, but then the soup/ramen doesn’t fit all inside. I would describe this segment of age demographics as aware when aware. Meaning they are only aware of when it occurs. But younger generations are more likely to eat Ramen, causing them to be more prone to this product.

Comments

  1. Victoria MayFebruary 19, 2020 at 4:24 PM

    Hi Savannah,
    I really like how you named this segment as "aware when aware." That was very true of me before I read this blog! I don't often eat soup or ramen, but I have definitely known the feeling of dread when I drop my spoon in my bowl. This product could be used for cereal as well! I am a cereal junkie, so I am often losing my spoons while eating cereal as opposed to soup/ramen. Great job!
    Sincerely,
    Victoria May

    ReplyDelete
  2. Rebeca MoraFebruary 21, 2020 at 4:34 PM

    Hi Savannah!

    This is all very interesting and accurate. I . have gone through this many times with soups that I have eaten. It really is very annoying and your idea would solve the issue. I think you did a really great job with the interviews and the demographics! Good job!

    ReplyDelete
  3. Katherine GuyFebruary 23, 2020 at 12:03 PM

    Savannah,

    I think you did some great interviews here! What you wrote really shows how much time you put into seeking our prospective customers and asking them meaningful questions about what they experience. I think you have a great product idea and you will have a very big market. My product also solves a problem that people aren't truly aware of, but I think we can use it to our advantage.

    Great post!

    ReplyDelete
  4. Rhett G.February 24, 2020 at 4:48 AM

    Hello Savannah,

    Great Post! Your interviews are great and you did an excellent job of finding in depth questions to be able to ask them. Your product idea is great and I think it would make a great product for a big market.

    ReplyDelete

Post a Comment

Popular posts from this blog

30A – Final Reflection

Image
1. From the first assignment, the bu lists, we have learned so much. The bug list was an excellent assignment to start the course. I allowed me to get into the headspace as a business person. To recognize the flaws or ‘bugs’ faulty in the world and look to create something that could affect it positively. And that’s what we learned throughout this course. Finding an opportunity and acting on it, that is what an entrepreneur is. 2. What sticks out to me the most is the idea that you planted is that the fact that we all just want money. It is essential to do what we need to do now to make money and focus on the bigger picture later. What I’m most proud of is the way I developed a full business idea and have the experience to know the steps of creating a product/service. 3. I do now see myself more as an entrepreneur, and I feel that I have grown the entrepreneur mindset. 4. One recommendation I would make to students is to be open-minded through this course and really learn from ea...
Read more

26A – Celebrating Failure

A time this past semester that I failed was when I was doing laundry. And I know what your thinking, but your wrong, I know how to do my own laundry. Unfortunately, I just made the wrong decision on my part. I had a shirt that was relatively old and pink. I was doing a whitewash, and I thought, 'ya know I don't think it will run; its been in the wash too many times to do that.' But thirty minutes later I found out I was wrong and it bled all my other clothes in the wash with it. From this experience, I learned from it, and what I learned was to don't take a chance just to do another load. And from this story, I hope you all learn from my mistake. Failure is critical in life. From failure, you learn; you learn from your mistakes and more about yourself. I handle failure pretty well. I have been through a lot in my life where I have learned the hard way that failure is okay and what makes you a better person is to take on that failure and do better from it. This class has...
Read more

28A – Your Exit Strategy

1. I intend to grow my business to all that it is worth, and if an opportunity comes for me to sell, then, of course, I will take that opportunity, but my main goal would be to run this business to the end. My existing strategy will be when I retire and hopefully pass on the business through my family. 2. I choose this to be my exit strategy because I want to grow and run the business to my full potential and then pass it on through my family to keep it in the family name. 3. I think this decision relates to my human capital and personal goals. I personally would like to take the business that I grew from the ground up as far as I could and, in the end, look at my progress. From there, my family can do what they think there’s exit strategy is best for this. What I mean by this is if they decide to sell it or grow it till they retire also. It has influenced my growth intentions and how I plan to use my resources.
Read more