20A – Growing Your Social Capital

Expert in the industry:
1. Software creator. He started working at the bottom of the company and worked all the way to the top! Now he is the owner of this software company.
2. He would be my domain expert
3. This man is actually my boyfriend’s dad… LOL
4. The nature of exchange was just a casual talk about my idea in which he provided helpful tips. No expectation of return.
5. Including this person in your network will enhance my ability to reach my industry successfully.

Expert on the market:
1. Lindsay Peattie; Senior Marketing Manager at Bluetooth SIG
2. Market expert
3. Linkedin!
4. Simple conversation online for advice. Also, connected on LinkedIn.
5. This person will enhance my ability to exploit my market with her knowledge and assistance.

Expert in supplies:
1. Manager at my local BestBuy.
2. Supplier
3. Talked to them at my local BestBuy
4. I would have to go to the main corporation for bigger supplier operations.
5. Bestbuy would help me get my product on the market to consumers.

Final reflect: Yes, this assignment has shown me how useful Linkedin is in reaching out to people and creating contacts!

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